Here are 10 FREE local business directories that you should submit your website to in order to increase your online visibility and encourage new patients to try your practice. Continue reading “Is your website listed with these local directories?”
Category: marketing
Online Reputation Management
Do you know what your patients are saying about your dental practice online? How about ex-employees or your competitors? Who is singing your praises or who is running your name through the mud? Either way, you want to be aware of it. Continue reading “Online Reputation Management”
Networking the Old Fashioned Way
Rule One: You must be committed. You aren’t networking if you’re out for instant gratification. An effective network is built upon a solid foundation of relationships that are built over time. A number of years ago I taught a women’s entrepreneurial training course at a community college. As part of the course we discussed networking and their homework assignment was to attend one or two events. When we returned to the subject, a student reported she’d thought networking events were a waste of time. When I asked why she felt that way, she explained that she’d paid to go to several events in her community and she passed out tons of business cards, but she hadn’t gotten any business. Rule number one – don’t expect immediate gratification. Continue reading “Networking the Old Fashioned Way”
Lighthouse PLZ
At the MidWinter Meeting Linda and I had the opportunity to reconnect with the original creators of PracticeWorks. They have teamed with the people who originally brought you the Caesy patient education system. They are now known as Lighthouse and have a patient contact system called PLZ that will basically run your recall system for you. It also has a direct mail marketing system that is so much less costly than anything else I have heard. It is a really well thought out program and a better value than Demand Force or what Sesame or Televox will do for you. Since Lighthouse’s inception in 2003, they have helped hundreds of PracticeWorks users use the program the way they intended it to be used. A particular specialty is “going chartless” – they have it down to a science. They are really not promoting the PracticeWorks consulting they do but if you have PracticeWorks you get support for the software by using the PLZ system. I have always liked PracticeWorks because of how the program was thought through and how aligned it has been to the systems we traditionally recommend. This program is no different, I am impressed. Continue reading “Lighthouse PLZ”
SuddenValues.com
This is a marketing company that you may want to check out. They create a reward program from the email addresses you collect. Something you can easily do but the hook is that they do this with many businesses and they send out a weekly email to everyone listing the offers merchants have for that week. Good cross promotional opportunity. Especially in an area where they are heavily established this might be a good way to get your name in front of other merchants and other potential patients. From what I can tell from the website they seem to have started in Michigan – Glenn or Jeff might be something to check out.
If anyone investigates this let us know what you find out! Thanks Jody
Internal Marketing
What have you started with your team to keep your name in front of your patients and other referral sources?
Linda and I had a wonderful time at Dr. Nick’s annual Chocolate Party for his referring specialists. What a beautiful event and a nice way to celebrate with those that refer to his practice.
Let us know what you are doing! Have a great day! Jody
