March 6-12, 2011 has been designated Dental Assistant Recognition Week by the American Dental Assistants Association, the American Dental Association, the Canadian Dental Association, and the Canadian Dental Assistants Association. This is the perfect time to recognize and acknowledge the contribution this valuable team member makes to your practice. In every practice we work with there are versatile, willing, customer service oriented team members. Many times it is the assistant that goes the extra distance to make the day work out or the patient feel special. During this week plan a celebration for and about your great assisting team members. Let them know what they do for you, the practice and your patients. Remember; what gets rewarded, gets done.